Integration of Magento 2 and Salesforce Marketing Cloud
Salesforce Marketing Cloud Integration for Magento 2 acts as a bridge between both platforms so that you can sync your eCommerce data to CRM. It works with the concept of the service-first approach.
The entities that can be synced are Categories, Products, Orders, and Customers from Magento 2 to Salesforce CRM. When you sync data into CRM, you can easily get the business insights to check where you have to put your efforts. With this, you get a unified platform to manage all the data from one platform. When you get the data into your Salesforce Org, you can use that data to send promotional emails to your contacts.

Product sync from Magento 2 to Salesforce Marketing Cloud

Order sync from Magento 2 to Salesforce Marketing Cloud

Category sync from Magento 2 to Salesforce Marketing Cloud

Customer sync from Magento 2 to Salesforce Marketing Cloud

Subscriber sync from Magento 2 to Salesforce Marketing Cloud

Syncs data manually and on a real-time basis

The Salesforce unified platform to manage both platforms’ data in one place

The connector works on the concept of a service-first approach
Benefits of Magento 2 and Salesforce Marketing Cloud Connector
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Provides an integrated platform for scattered conversations
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You can plan, personalize, and optimize the customer journey
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From Welcome and Promotional emails to critical information, you can build and send emails
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Ready-to-use tools with drag-and-drop features to create an email
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Measure and optimize your campaigns with advanced email analytics
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Manage all your advertising across Facebook, Instagram, Twitter, and LinkedIn
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Build an audience through social topics and reconnect with your customers using different channels
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Plan, personalize, and optimize customer journeys at the right moment on the right channel
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Select targeted audiences and create unique journeys based on their interaction
Some More Features
- You can integrate eCommerce and Salesforce Marketing Cloud seamlessly.
- Using Synced data connector provides the power to retain more customers with data-driven email marketing campaigns of Salesforce Marketing Cloud, including-
- New customer Welcome email and post-purchase Thank You mail.
- Predictive up-sell, cross-sell & hot combo emails based on order history.
- Automatic product recommendations for customers.
- The best customer rewards and offers emails.
- Runs abandoned cart email campaigns.
- Targeted coupon and discount offers; reach the right customers with the right offer at the right time.
- Create automated campaigns directly in the Marketing Cloud Journey Builder using synced data of product, purchase, and customer data from the eCommerce Store.
- While using this connector, you will get data in real-time, so you can automate predictive marketing campaigns in Marketing Cloud and bring customers back to buy more.

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Marketing Cloud
Cloud Commerce
Pardot
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Ariba
Punchout Gateway