Salesforce Marketing Cloud Connector for Magento 2

Salesforce Marketing Cloud Connector for Magento 2 acts as a bridge between both platforms so that you can sync your eCommerce data to CRM. It works with the concept of the service-first approach.

The entities that can be synced are Categories, Products, Orders, and Customers from Magento 2 to Salesforce CRM. When you sync data into CRM then you can easily get the business insights to check where you have to put on your efforts. With this, you get a unified platform to manage all the data from one platform. When you will get the data into your Salesforce Org then you can use that data to send promotional emails to your contacts.

What are the features of Salesforce Marketing Cloud Connector for Magento 2?

• Syncs Products from Magento 2 to Salesforce Marketing Cloud.
• Syncs Orders from Magento 2 to Salesforce Marketing Cloud.
• Syncs Categories from Magento 2 to Salesforce Marketing Cloud.
• Syncs Customers from Magento 2 to Salesforce Marketing Cloud.
• Syncs Subscribers from Magento 2 to Salesforce Marketing Cloud.
• Syncs data manually and on a real-time basis.
• The Salesforce unified platform to manage both platforms’ data in one place.
• The connector works on the concept of Service-first approach.

Benefits of using Magento 2 Salesforce Marketing Cloud Connector

1. You can Integrate eCommerce and Salesforce Marketing Cloud seamlessly.
2. You Sync customer data and sales details to send transactional and Promotional emails via Marketing Cloud instead of eCommerce System.
3. Using Synced data connector provides the power to retain more customers with data-driven email marketing campaigns including-
   • New customer Welcome email and post-purchase Thank You mail.
   • Predictive up-sell, cross-sell & hot combo emails based on order history.
   • Automatic product recommendations for customers.
   • The best customer rewards and offers emails.
   • Runs Abandoned cart email campaigns.
   • Targeted coupon and discount offer; reaches right customers with the right offer.
4. Create automated campaigns directly in the journey builder using synced data of product, purchase, and customer data from the eCommerce Store.
5. You can automate predictive marketing campaigns and bring customers back to buy more.

Advantages of the Salesforce Marketing Cloud

1. Provides an integrated platform for scattered conversations.
2. You can plan, personalize and optimize the customer journey.
3. From Welcome and Promotional emails to critical information, you can build and send emails
4. Ready-to-use tools with drag-and-drop features to create an email.
5. Measure and optimize your campaigns with advanced email analytics.
6. Manage all your advertising across Facebook, Instagram, Twitter, and LinkedIn.
7. Build an audience through social topics and reconnect with your customers using different channels.
8. Plan, personalize, and optimize customer journeys at the right moment on the right channel.
9. Select targeted audiences and create unique journeys based on their interaction.

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