Salesforce Marketing Cloud Connector for Magento 2 acts as a bridge between both platforms so that you can sync your eCommerce data to CRM. It works with the concept of the service-first approach.
The entities that can be synced are Categories, Products, Orders, and Customers from Magento 2 to Salesforce CRM. When you sync data into CRM then you can easily get the business insights to check where you have to put on your efforts. With this, you get a unified platform to manage all the data from one platform. When you will get the data into your Salesforce Org then you can use that data to send promotional emails to your contacts.
Benefits of using Magento 2 Salesforce Marketing Cloud Connector
Advantages of the Salesforce Marketing Cloud