BigCommerce Marketing Cloud Connector helps you to connect BigCommerce and Salesforce Marketing cloud. It helps to sync real-time data of Customers, Products, Subscribers, Orders, and Categories. All the data gets sync to data extension and subscribers get sync into the list at the Salesforce Marketing Cloud end.
When you are done with sync then you can create the marketing emails for your subscribers through Marketing Cloud using the data. You can even select the customers to whom you want to send what kind of emails from your Salesforce Marketing Cloud. You can create different types of email campaigns such as promotional emails, offer emails, automated campaigns, predictive marketing campaigns, welcome emails, thank you emails, or abandoned cart email campaigns.