BigCommerce Marketing Cloud Connector

BigCommerce Marketing Cloud Connector helps you to connect BigCommerce and Salesforce Marketing cloud. It helps to sync real-time data of Customers, Products, Subscribers, Orders, and Categories. All the data gets sync to data extension and subscribers get sync into the list at the Salesforce Marketing Cloud end.

When you are done with sync then you can create the marketing emails for your subscribers through Marketing Cloud using the data. You can even select the customers to whom you want to send what kind of emails from your Salesforce Marketing Cloud. You can create different types of email campaigns such as promotional emails, offer emails, automated campaigns, predictive marketing campaigns, welcome emails, thank you emails, or abandoned cart email campaigns.

Features of BigCommerce Marketing Cloud Connector

• Real-Time data synchronization.
• Syncs products from BigCommerce to Salesforce Marketing Cloud.
• Syncs Categories from BigCommerce to Salesforce Marketing Cloud.
• Syncs Orders from BigCommerce to Salesforce Marketing Cloud.
• Syncs Customers from BigCommerce to Salesforce Marketing Cloud.
• Syncs Subscribers to list from BigCommerce to Salesforce Marketing Cloud.
• Syncs multiple store data from BigCommerce to Salesforce Marketing Cloud.

What are the Benefits of using BigCommerce Salesforce Marketing Cloud Connector?

1. Integrate eCommerce and Salesforce Marketing Cloud seamlessly.
2. Sync customer data and sales details to send transactional and Promotional emails via Marketing Cloud instead of eCommerce System.
3. Using Synced data connector provides the power to retain more customers with data-driven email marketing campaigns including-
   • New customer Welcome email and post-purchase Thank You mail.
   • Predictive up-sell, cross-sell & hot combo emails based on order history.
   • Automatic product recommendations for customers.
   • The best customer rewards and offers emails.
   • Runs Abandoned cart email campaigns.
   • Targeted coupon and discount offer; reaches right customers with the right offer.
4. Create automated campaigns directly in the journey builder using synced data of product, purchase, and customer data from the eCommerce Store.
5. Automate predictive marketing campaigns and bring customers back to buy more.

What are the Advantages of the Salesforce Marketing Cloud?

1. Provides an integrated platform for scattered conversations.
2. You can plan, personalize and optimize the customer journey.
3. From Welcome and Promotional emails to critical information, you can build and send emails
4. Ready-to-use tools with drag-and-drop features to create an email.
5. Measure and optimize your campaigns with advanced email analytics.
6. Manage all your advertising across Facebook, Instagram, Twitter, and LinkedIn.
7. Build an audience through social topics and reconnect with your customers using different channels.
8. Plan, personalize, and optimize customer journeys at the right moment on the right channel.
9. Select targeted audiences and create unique journeys based on their interaction.

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