USITT | MailChimp Salesforce Integration

About the Client:

USITT was founded in 1960 as an organization to promote dialogue, research, and learning among practitioners of theatre design and technology.

Today it has grown to include members at all levels of their careers and has embraced the new technologies being used in entertainment.

USITT is now the leader in life-long learning opportunities for the entertainment design and technology industry.

The Challenge:

They have has approached us with the challenge that she is facing with MailChimp API.

The major challenge that she was facing with Mailchimp API was with its limitation for events such as:

When a subscriber is added to a segment or the segment has been updated, in such scenarios, the data is not synchronized in real-time.

The operation becomes critical whenever the subscriber unsubscribes from the campaign.

The unsubscribed subscriber data is not tracked in real-time, henceforth the campaign data is not optimized.

Tracking data in real-time and optimizing ongoing and upcoming campaigns has become a hassle for them.

The Solution:

ChimpConnect came as a savior for their real-time data integration needs.

Along with the real-time sync, we have provided them with the manual sync so that they could update the records of the subscribers as well as the one who has unsubscribed which they were unable to track earlier.

We have provided them with custom objects in Salesforce which can store information related to their Mailchimp campaigns to maintain data consistency between the platforms.

The Result:

Providing MailChimp Salesforce Integration via ChimpConnect is the core for their bearing challenges.

While using Salesforce they can add Subscriber to MailChimp and can add Person Account in Salesforce using MailChimp Subscriber data.

In Salesforce, using the report builder they can easily view the Segmented MailChimp Subscriber and Tags in the single platform.

They can easily track the campaign performance and subscriber & unsubscriber list.

  • Real-time Sync of Person Account to MailChimp Subscriber Data
  • Our solution has provided them with an extended way to manage their marketing goals.
  • Turning audience insights into smarter marketing is what we have delivered at the end.

What’s ahead for eShopSync:

eShopSync will continue to focus its efforts on building stronger connections with customers through our various product offerings.

With a plan of developing and delivering a more robust solution for our customers. We are planning to build a strong customer database with long-lasting relationships.

With a well-renowned product portfolio and Salesforce certified recognition, eShopSync has a bright future ahead.

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