About the Client:
Forrest Solutions is the nation’s first and leading onsite outsourcing and staffing firm providing enterprise-wide people solutions on an onsite outsourced, direct-hire, temporary, temp-to-hire, or consulting basis.
The major challenge that our client was facing was with their data syncing for their MailChimp Campaigns along with Segment, Member, Subscriber, and Tags data within Salesforce CRM.
They were also looking forward to syncing Subscriber Activity in the Campaign directly from the Salesforce Contact record.
They were using MailChimp and Salesforce independently for their campaigns, however, with MailChimp Event API limitations, they were not able to achieve this data sync:
A: When someone unsubscribes
B: When someone clicks /opens an email these details were not synced in real-time
C: When a subscriber is assigned a tag
D: When a subscriber assigned a Segment
E: Creating a campaign and assigning a recipient
ChimpConnect came as a savior for them for their real-time data integration needs.
ChimpConnect is acting as a bridge between Salesforce and Mailchimp.
With the help of ChimpConnect, you can easily sync your audience of Mailchimp to the Salesforce end along with all the options available for a campaign at the Mailchimp end.
1: With our Manual Sync of Segment and Subscriber, we provide our client a way to have a track of Subscriber assigned Tag and Segment
2: With the Export to MailChimp button on the Contact /Lead, our client can update the Member Tag and segment member from Salesforce to MailChimp
3: With the Export to MailChimp button on the CC Campaign, our client can now assign the subscriber
Using CC Segment and Segmentation in CC Campaign, our client can now assign the right set of audience as per the marketing campaign
4: In the CC Campaign record we have provided the client with fields for Campaign Analytics like Total clicks, Total Opens, etc.
MailChimp and Salesforce Integration via ChimpConnect served all the major challenges that they were facing for their marketing campaigns.
With ChimpConnect, our client has access to MailChimp data within Salesforce, which they can utilize to optimize their campaigns.
Our Client is finding our solution most engaging with more reps in their marketing journey.
The best advantage of our solution is the cost-effectiveness keeping in mind the budget constraints of our client.
Our solution has provided them with an extended way to manage their marketing goals.
Turning audience insights into smarter marketing is what we have delivered at the end.
What’s ahead for eShopSync:
eShopSync will continue to focus its efforts on building stronger connections with customers through our various product offerings.
With a plan of developing and delivering a more robust solution for our customers. We are planning to build a strong customer database with long-lasting relationships.
With a well-renowned product portfolio and Salesforce certified recognition, eShopSync has a bright future ahead.