About the Client:
Founded in 1965, the Schuylkill Center is one of the first urban environmental education centers in the country, with 340 acres of fields, forests, ponds, and streams in northwest Philadelphia. We work through four core program areas: environmental education, environmental art, land stewardship, and wildlife rehabilitation.
Managing full-service email programs, they needed to build high-quality emails at scale. They had to ensure that every single email created the optimal subscriber experience.
They have been using Mailchimp to reach new audiences—like potential partners, investors, or community members—and to stay connected with the candidates and customers they’ve already established a relationship with.
But the major challenge was to connect with the right set of target audiences in order to achieve optimal user experience across various email campaigns.
ChimpConnect: An application providing synchronization between MailChimp and Salesforce.
With our connector, our client was able to automate manual processes, and now being able to take a strategic look at what else they can do for their customers.
Also, for now, they are able to onboard new clients and engage them with content that adds value to their journey, ultimately resulting in increased sales.
Using ChimpConnect, their business is now streamlined and self-sustaining.
Using ActiveCampaign, we send them an email congratulating them for completing each step of the coursework, and at the end, send them a certificate of completion.
A growing, engaged audience
With ChimpConnect, now they have access to MailChimp data in Salesforce which they can use for marketing purposes using Salesforce.
Our solution was fulfilling their business need within their budget.
Having all of their audience data and insights in one convenient location has helped their marketing campaigns.
Now they know when to talk to them, and which channel they should use to deliver their message.
And that’s led to some pretty impressive results.
Turning audience insights into smarter marketing is what we have delivered at the end.
What’s ahead for eShopSync:
eShopSync will continue to focus its efforts on building stronger connections with customers through our various product offerings.
With a plan of developing and delivering a more robust solution for our customers. We are planning to build a strong customer database with long-lasting relationships.
With a well-renowned product portfolio and Salesforce certified recognition, eShopSync has a bright future ahead.